The SF bike expo is a key part of my North American Branding plan for Bern. No other event combines the fixed gear urban genre, Mountain Bike culture and general California bike enthusiast vibe like the SF Bike expo. Combine a classic outdoor venue like the Cow Palace, the comps, different shop participation, parties and it is a total win and highlight of our fall bike season. I am super excited to have our brand be a part again this year. It is literally one of the only events I feel comfortable saying will be a part of our marketing approach for as long as Phil and the boys put it on. Stoked for November.”

—Josh Walker, Brand Manager, Bern Unlimited


The San Francisco Bike Expo brings all the varying niches of the local bike community together; custom builders, low riders, cross racers, dirt jumpers, and people looking for used and vintage parts and bikes. The guys at rideSFO are constantly pushing to make the show bigger and better. I’ll keep going because I think it has the potential to become a major regional attraction for cyclists and customers.

—Sean Walling, Soulcraft Bikes



I wanted to drop you a line and thank you for the SF Bike Expo. It helped launch my business.” [Read more…]

—Johnny, Coasties


We at Yuba and the Sierra Buttes Trail Stewardship have been coming to this event since its inception. It has been a great way for us to unload the balance of our rental fleet and seasonal soft goods. We also have used the event to educate folks on the Stewardships future trail projects and get folks stoked on the whole Downieville scene. We are coming back this year and love to see that the event is not only growing and showing folks a good time but raising money for trail and bike advocacy. Way to go guys, keep up the good work.”

—Wayno Hoffman, Owner of Yuba Expeditions
Promoter of the Downieville Classic
Co-Founder of The Sierra Buttes Trail Stewardship


SF Bike Expo is an event that we look forward to all year. People seem to come from all over the bay area, which gives us a chance to reach a wider and more diverse cycling audience. We’re in the process of cleaning out a 35 year old collection of bike shop “runoff” and we bring all of the stuff that we no longer have room for. We also bring all of the merchandise that we have collected over the course of the year. Lots of killer stuff! The SFBE crew run a fantastic event and we look forward to seeing everyone on Nov. 6!”

—Rona Hung, Bicycle Odyssey


The SF bike expo pretty much ROCKED! Showing was a great group of retailers with a lot of diversity and unique products. The fashion show was cool and allowed the clothing/accessory retailers to show their stuff (our bike was even included in the fashion show). The crew at SF bike expo did a great job of organizing the event and promoting the participating businesses. All and all, we’ll be making the trip from Wisconsin to SF in 2011!”

—Sara, Serenity Bicycle Works