Bottom line is: SWOBO makes super-cool urban bikes, apparel, and accessories that have street cred. The insiders at SWOBO are long-time bike enthusiasts and gear-heads that are truly dedicated to the sport and the cycle community. And even if you’re not in the spending mood, you ought to check out their blogs: How to avoid the bummer life, and Guys who cut their own hair. They’re both ridiculously funny and informative.

SWOBO will be at the expo in booth 75. Swing by and check out their slick bikes and apparel.