Archive for November 2012

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    Magura will be joining us at the SF Bike Expo
    Friday, November 9, 2012 @ 12:00 pm
    Posted by Long

    Since 1975, MAGURA USA has been the U.S. contact for sales and service of German manufactured MAGURA products. MAGURA innovations have included the first ever hydraulic mountain bike brake [1987] and the first “adjust-on-the-fly” motorcycle clutch lever for off-road racing legend Malcolm Smith [1968].

    Now the company, under the name MAGURA Direct, is also the exclusive distributor of German made Uvex and Vaude brands in the U.S. The company’s goal is to provide the finest German engineered cycling products and service to the US market. MAGURA Direct now provides a variety of branded cycling products including MAGURA suspension and brakes, Uvex sunglasses and helmets and Vaude packs, bags and clothing.


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    Welcome Liteville to the SF Bike Expo
    Friday, November 9, 2012 @ 11:00 am
    Posted by Long

    Liteville
    Because we want to construct no less than the best suspension mountain bike suspensions on the market … and just to build it. said even more direct: We want to build the bikes that we have always wanted from other manufacturers:

    Mountain bikes that implement new and innovative ideas without compromising on design or production – support the development of one of the best testing laboratories in Europe, the Syntace Labs.

    Mountain bikes – although extremely stable and rigid – are always so easy as possible, because every detail just so much material is used, as is absolutely necessary.

    Mountain bikes with the best possible active-neutral suspension, which contributes to a low effort, agile handling and a silky smooth throttle response.

    Mountain bikes that perform better, exceeding the world’s most rigorous testing standards, and – again, without compromise – just come on the market, if they are really fully developed. Guaranteed for 10 years, plus a customer service comes from the heart. Even after the purchase.


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    Come check out Syntace at the SF Bike Expo
    Friday, November 9, 2012 @ 10:00 am
    Posted by Long

    Syntace
    The laws of physics are not concerned with us, but we must pay attention to them – especially when there’s a headwind! By applying technology and science to the bicycle, we are able to build human-powered machines that carry us over mountains and down the road with more speed and efficiency than ever before, thereby unleashing your full potential.

    And thats exactly what we like best at Syntace!

    Jo Klieber


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    AT’s Showdown sponsor X- Fusion Shox makes it back for another year
    Friday, November 9, 2012 @ 9:00 am
    Posted by Long

    X-Fusion is focused on a simple concept: build high quality, all metal suspension systems that provide a higher level of performance and durability. Take a look at our Velvet forks for example. Inside the Velvet RL you will see a fully-adjustable CNC’ed-machined damping cartridge, lightweight full-air spring system, as well as all aluminum knobs and adjusters. And it’s not just the Velvet forks that get this kind of treatment. From the Vengeance to the O2 shock line to the Hilo dropper post, there is no denying the attention to detail and the focus on quality.

    The X-Fusion brand was started in 1999, but the company had been manufacturing suspension products for at least 10 years prior to that. With a 20-year history in suspension, it’s no surprise the level of attention provided to every detail. In the past 5 years, we have greatly expanded our product line, established a global support network and made huge gains in overall market share. Just ask companies like Cannondale, Specialized, Ibis, Jamis, GT and others. These brands rely on X-Fusion to provide the highest levels of performance possible.

    Recent changes within X-Fusion include the move of our US R&D office to Santa Cruz, CA. Besides being in the new mecca of mountain biking, the area provides the ultimate testing grounds for new products. The ability for concepts and ideas to hit the trail the same day they are conceived translates into products to you, the consumer, that lead the industry in quality, performance and durability.


    Back to top Posted in 2012, ATs Showdown, Sponsors, Vendor | No Comments « Previous Entries
    Come and check out iMINUSD at the SFBE
    Thursday, November 8, 2012 @ 1:00 pm
    Posted by Long

    Established in 2009.

    iMiNUSD is a family-owned full service bicycle boutique, online retail source and the largest distributor of Fixed Gear Free Style (FGFS) products.

    Located in the heart of downtown San Jose, we are here to offer you products which have been proven and ridden by us at numerous alleycats, goldsprints, track events, street sprints and trick comps. We know what riders want and we know what works. We offer all levels of components and complete bikes from your favorite affordable brands to exclusive high end brands.

    Whether you are looking to build your first fixed-gear/single-speed bike or already a seasoned cyclist, iMiNUSD is here to provide you with guidance, reliable products and experienced service at reasonable prices, without having to compromise quality or proper customer service.

    iMiNUSD is a collaborative effort between fixed gear riders around the globe and San Jose Fixed Gear.

    ride simply, simply ride.

    iMiNUSD
    San Jose, CA.


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    Fox Racing Shox will be attending the SF Bike Expo
    Thursday, November 8, 2012 @ 10:00 am
    Posted by Long

    In 1974, Bob Fox started racing his products in motocross and we haven’t stopped racing since. FOX equipped vehicles and racers have stood atop podiums in every sport we have competed in — from the sands of Baja to the dunes of Dakar.

    Our team of engineers perform rigorous tests with our athletes year round. The data we collect from performance testing and our application of that knowledge to our product is what separates FOX from every other suspension company.


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    Welcome first time vendor 100% to the SF Bike Expo
    Thursday, November 8, 2012 @ 9:10 am
    Posted by Long

    The Spirit Of Racing comes alive with the new 2013 product line from 100%.

    Introduced this past spring in the moto industry with the Racecraft and Accuri goggles, our line has grown considerably to offer several new products this fall. 100% entered the MTB world during the 2012 UCI DH World Cup, followed by a strong presence at Interbike 2012.

    Complementing the expanded Goggle line is a complete collection of Eyewear designed with the latest technology and styling. Perfect for hanging with friends, heading to the gym, or cruising the pits at the races, our eyewear collection embraces the mountain lifestyle.

    A fresh offering of 100% Sportswear completes the 2013 product mix. The line is the perfect blend of high quality design with iconic moto and gravity styling. Whether you prefer the classic look of our Originals collection, or the more modern lineup featuring our new icon sported by Andrew Neethling and Mick Hannah among others this past season, we’ll keep you looking fresh.

    100%. The Spirit Of Racing.
    www.ride100percent.com


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    Welcome Bay Area Lawyer Rahman Law PC to the SFBE
    Thursday, November 8, 2012 @ 8:00 am
    Posted by Long

    We are Bay Area bicycle lawyers. As bike riders, we understand the unique issues facing cyclists, especially when riding in busy urban areas. The lawyers at RAHMAN LAW PC advocate on behalf of cyclists through private organizations, City hearings and in the media to make the streets safer for two-wheeled vehicles. We have also obtained significant results for clients in bicycle cases.

    Although the number of cyclists in urban areas in California increases each year, with this increase comes an increase in collisions both with other vehicles and single bicycle collisions caused by roadway defects. While some public entities have tried to evaluate increased safety measures to decrease conflicts between cyclists and other modes of transportation, by and large these efforts have not gone far enough.

    There are many issues that riders face every day which are unique. There are also special laws for bicyclists which we at RAHMAN LAW PC utilize to best represent our clients. Finally, we work with the most skilled experts in the field of two-wheeled vehicle collisions to obtain the needed evidence to show the other driver’s fault. Bicycles are different from cars. Through our representation of hundreds of riders, we have educated the public and insurance companies about what car drivers can do to properly share the road with bicyclists. Part of our goal in representing riders is to change the public perception of riders to one that is a positive image.

    At RAHMAN LAW PC, we have a track record of verdicts and settlements which show our successful handling of personal injury cases arising out of traffic collisions. If you are injured in a traffic collision involving a car, truck, motorcycle, bicycle, cab, or bus or if you were a pedestrian hit by a vehicle, contact us today for an appointment with skilled trial attorneys.


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    Come see AT’s Showdown sponsor Hitcase at the SF Bike Expo
    Wednesday, November 7, 2012 @ 2:00 pm
    Posted by Long

    Hitcase™ started as a pretty simple idea. We have iPhones, and so do all of our friends. Our friends are a pretty active bunch and generally like to get themselves into situations which are either wet, dirty or both. Then throw themselves and their bikes, boards or whatever into the air. Not a good place for an iPhone to be. We also like to take pictures and film things when were doing all of the above, but need our hands to keep things under control.
    Enter Hitcase™

    Hitcase is the easiest way for you to mount and protect your iPhone in the most challenging conditions. It’s made to be simple for you get your phone in and out of and is designed with a wide angle lens to help you get the best perspective on the action. It’s waterproof. It’s dust proof. It’s ruggedized. It’s mountable. It’s made to take a beating and then take another one, and then take a call from your grandma. “Yo Grandma!”

    We love our iPhones. They have pictures of our dogs, girlfriends, wives, kids, moms, dads and the other people and places we want to remember. We also want to have videos of that amazing sea turtle and the beach in Oahu, or from the A-line at Whistler bike park, or snow-boarding at Mt. Hood. With Hitcase™, you will never miss another minute of gnarly cranking down the mountain or fire side at your fav campsite in the backcountry, or roasting down the hill on skis. You won’t miss it because you’ve got a Hitcase.
    Hitcase. Hit it.™

    On this page, we have some pictures showing you some of our adventures while we were designing and testing Hitcase. It’s a lot of work building a product like this, and more than a few sleepless nights trying to figure things out but it’s been more than worth it. We’ve learned a ton, been to some new places and met some amazing new people. We are looking forward to a lot more of all that…

    Thanks a bunch,
    The Hitcase Team

    P.S. If you ever want to drop us a line, we would love to hear from you. You can reach us from our contact page.

     


    Back to top Posted in 2012, 2012 Industry Hall, Sponsors, Vendor | No Comments « Previous Entries
    Five Ten makes it back to the SF Bike Expo for another year
    Wednesday, November 7, 2012 @ 12:00 pm
    Posted by Long

    Five Ten is a family-owned company that is dedicated to making the best outdoor sports footwear available. Five Ten was founded by Charles Cole in 1985. Cole had finished up his MBA from University of Michigan, and was hanging out in Yosemite, putting up spectacular first ascent aid routes—many times solo. After a slip while descending El Cap, he decided that climbers not only needed high-friction rubber on their climbing shoes, but on their walking shoes as well.

    Being a man whose passion and focus matches his great intellect, Cole immediately resolved to create a new rubber compound that would help climbers on every angle surface. Reaching back to what he’d learned while obtaining his engineering degree from University of Southern California, he set his sights on developing a revolutionary rubber formula that would have better friction and higher durability than anything climbers had ever experienced.

    Five Ten was born, and in 1986, Cole, with the support of his parents, Mary and Charles Sr., began distributing a new line of approach and climbing shoes with Charles’s new Stealth rubber soles. Climbing suddenly got easier. Because the soles actually stuck better to the rock, climbers could ascent routes that had previously been unattainable. Charles Cole, Five Ten and Stealth rubber helped to open climbing to a new generation of athletes for whom friction meant everything.

    Now, the Redlands, California-based company makes shoe with their proprietary Stealth rubber for a variety of outdoor disciplines. Five Ten climbing shoes are depended upon by the world’s top climbers. Even climbers who are paid to wear shoes by other companies resole with Stealth. Stealth Rubber resole kits make up 99.9 percent of resole sales world wide. Five Ten multi-sport shoes are now favorite footwear of downhill mountain bikers, paddlers, hikers, trail runners and climbers. From elite, world class athletes to every day outdoor enthusiasts, people know that Five Ten is the most authentic footwear brand available. As Cole found out on El Cap, and athletes find out everyday, friction does make a difference. Add that to the unique comfort, durability and technological advances of Five Ten, and you have the best footwear in the world.


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