Bicycle Times Magazine

Launched in the spring of 2009. Featuring the best inspirational stories, practical advice, and intelligent discourse from everyday riders, but with a focus on the pavement side of things.

Click HERE to check out Bicycle Times sister publication, Dirt Rag, the Mountain Bike Forum.

Historic Wallace is the undiscovered Bike Central for North Idaho’s wide array of Rails-Trails Adventures. North Idaho’s Rails-Trails system includes the 72 mile, paved, non-motorized Trail of the Couer d’Alenes, the 16 mile, dirt Route of the Hiawatha entailing 10 dark long tunnels and 7 hundreds of feet high trestles, the Northern Pacific Grade and the Old Milwaukee Road plus hundreds of miles of dual and single track fun. Great weather, great rides, super friendly residents at low low prices with direct flights leading out of the Bay Area.

Contour is the market leader in hands-free video cameras and adventure storytelling tools that enable modern day explorers to tell their stories of action, adventure and travel through video. Leading the way in making action video easy to shoot and share, Contour is dedicated to creating simple tools that enable hands-free capture and effortless sharing of video online with the world.

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AIDS/LifeCycle is a 545 mile benefit bike ride from San Francisco to Los Angeles. The event raises money for the San Francisco AIDS Foundation and the Los Angeles Gay and Lesbian Center, and takes place from June 2-8, 2013.

Bring your old tubes and tires to be recycled by ROTTUA at SF BIKE EXPO 2012!

ROTTUA, pronounced “Row-2-Uh”, is a Bay Area company with a unique story creating distinctive sandals for the cyclist in you! We’re supported by local Bay Area bike stores who believe in our mission of keeping tubes and tires above ground.

We collect, recycle, and create our sandals locally. We are proud to say, “Handmade in California”. Be sure to stop by our booth to preview and get fitted. You’ll learn how the sole of the sandal is the story of ROTTUA.

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Mavic, French manufacturer of bike systems and rider’s equipment came into being in 1889. Today, with over one hundred years of experience, Mavic continues to stride forward into the future. More than 300 staff help the famous yellow brand to progress – with a real passion for the sport of cycling.

Everything begins in the heart of the French Alps. In this ideal environment we ride as often as possible, either to develop future products or just simply for the pleasure of devouring those small mountain roads leading us to nearby mountain passes or to pound the singletracks and sensational downhills of the Semnoz. Products are designed and sold from the Design Centre in Annecy.

BikeWrappers are a set of reflective wraps for your bicycle frame that make you visible to motorists from up to a quarter mile away at night. They are not only a safety product but are also an accessory to customize and personalize your bike’s style. The wraps are reversible so that one side is the reflective material for night time and the other is a designer pattern(available in 25 different varieties) that allows you to “dress up” your bike during the day. They do not use any permanent adhesives or tapes, rather a velcro closure system, which allows them to be temporary as well as versatile to use on multiple bikes. Lastly, their third purpose is to protect your frame from scratches, dirt, and sweat since they are machine washable which people like on their bike when they lock it up, transport it on their car rack, ship it in the mail, ride on their trainer, or just simply ride in general.

ONE has been recognized as a world leader in moto graphic kits and seat covers since it was founded in 1997. Before long we were delivering industry leading moto gear, moto helmets, moto gloves and casual wear to hard core moto riders all over the world. In 2012 the company added innovative mountain bike gear to our product line for our platoon of gravity junkies.

While the company has grown, our philosophy and focus remain the same. We are driven to make the best possible products for riders. Motocross and downhill mountain bike racing are two of the toughest sports in the world. We have spent countless hours with some of the most talented riders on the track, on the hill and in our design lab testing, tinkering and improving our products. We expect our products to be the best, because we are riders like you who want to be at our best on every ride… so join us on your next ride, and become another rider in the “Army of ONE”.

Photo Courtesy of Long Nguyen Photography

Kali Protectives is a Bike, Moto, & Snow protective gear company out of Morgan Hill, CA. Kali Protectives forges together various backgrounds including…F-18 fighter jets. B-12 stealth bombers. Carbon fiber. Composites. Helmet designers. A motocross pedigree. Experience with Scott USA, Salomon and some bicycle company called Specialized. Sports marketing experience. Athlete team management. Over 60 years of collective industry experience

The year of the headstone

The brand STEVENS is established. One part of the business is the wholesale of premium-brands (e.g. Merlin Titan, Ritchey, Shimano, Campagnolo, and many more). The other part of the business is very future-orientated: STEVENS MTBs and trekking bikes are launched.