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    AT’s Showdown sponsor X- Fusion Shox makes it back for another year
    Friday, November 9, 2012 @ 9:00 am
    Posted by Long

    X-Fusion is focused on a simple concept: build high quality, all metal suspension systems that provide a higher level of performance and durability. Take a look at our Velvet forks for example. Inside the Velvet RL you will see a fully-adjustable CNC’ed-machined damping cartridge, lightweight full-air spring system, as well as all aluminum knobs and adjusters. And it’s not just the Velvet forks that get this kind of treatment. From the Vengeance to the O2 shock line to the Hilo dropper post, there is no denying the attention to detail and the focus on quality.

    The X-Fusion brand was started in 1999, but the company had been manufacturing suspension products for at least 10 years prior to that. With a 20-year history in suspension, it’s no surprise the level of attention provided to every detail. In the past 5 years, we have greatly expanded our product line, established a global support network and made huge gains in overall market share. Just ask companies like Cannondale, Specialized, Ibis, Jamis, GT and others. These brands rely on X-Fusion to provide the highest levels of performance possible.

    Recent changes within X-Fusion include the move of our US R&D office to Santa Cruz, CA. Besides being in the new mecca of mountain biking, the area provides the ultimate testing grounds for new products. The ability for concepts and ideas to hit the trail the same day they are conceived translates into products to you, the consumer, that lead the industry in quality, performance and durability.

    Back to top Posted in 2012, ATs Showdown, Sponsors, Vendor | No Comments « Previous Entries
    Come see AT’s Showdown sponsor Hitcase at the SF Bike Expo
    Wednesday, November 7, 2012 @ 2:00 pm
    Posted by Long

    Hitcase™ started as a pretty simple idea. We have iPhones, and so do all of our friends. Our friends are a pretty active bunch and generally like to get themselves into situations which are either wet, dirty or both. Then throw themselves and their bikes, boards or whatever into the air. Not a good place for an iPhone to be. We also like to take pictures and film things when were doing all of the above, but need our hands to keep things under control.
    Enter Hitcase™

    Hitcase is the easiest way for you to mount and protect your iPhone in the most challenging conditions. It’s made to be simple for you get your phone in and out of and is designed with a wide angle lens to help you get the best perspective on the action. It’s waterproof. It’s dust proof. It’s ruggedized. It’s mountable. It’s made to take a beating and then take another one, and then take a call from your grandma. “Yo Grandma!”

    We love our iPhones. They have pictures of our dogs, girlfriends, wives, kids, moms, dads and the other people and places we want to remember. We also want to have videos of that amazing sea turtle and the beach in Oahu, or from the A-line at Whistler bike park, or snow-boarding at Mt. Hood. With Hitcase™, you will never miss another minute of gnarly cranking down the mountain or fire side at your fav campsite in the backcountry, or roasting down the hill on skis. You won’t miss it because you’ve got a Hitcase.
    Hitcase. Hit it.™

    On this page, we have some pictures showing you some of our adventures while we were designing and testing Hitcase. It’s a lot of work building a product like this, and more than a few sleepless nights trying to figure things out but it’s been more than worth it. We’ve learned a ton, been to some new places and met some amazing new people. We are looking forward to a lot more of all that…

    Thanks a bunch,
    The Hitcase Team

    P.S. If you ever want to drop us a line, we would love to hear from you. You can reach us from our contact page.


    Back to top Posted in 2012, 2012 Industry Hall, Sponsors, Vendor | No Comments « Previous Entries
    Come see All Fixed Comp UPROAR sponsor Destroy at the SF Bike Expo
    Wednesday, November 7, 2012 @ 10:00 am
    Posted by Long

    Destroy is an American bicycle company owned and operated by Sean Eagleton and Marcus Martinez. We started in January 2011 with the goal of only producing high quality American made fixed gear frames and components. We dont cut corners on materials or quality. Every frame that leaves our shop in Redwood City California has been machined by Sean and welded by Marcus. Truely changing the meaning of a rider owned and operated company. We take pride in everything we build here and guarantee the quality

    Back to top Posted in 2012, Sponsors | No Comments « Previous Entries
    First time vendor & Sponsor Leatt-Brace will be showing off their kneck brace at the SF Bike Expo
    Tuesday, November 6, 2012 @ 12:00 pm
    Posted by Long

    Leatt® is a sign of commitment, passion and dedication. It shows the world that you’re serious about your sport and, when it comes to safety, you don’t accept half-measures. It’s a badge of honour. A choice.

    Years of the same commitment, passion and dedication went into the development of the revolutionary Leatt-Brace® and continues with every new product being developed at Leatt®. Backed by scientific research and the collaboration with highly esteemed players in the safety field, all our products benefit from these continuous efforts by Dr. Leatt and his team of designers and biomedical engineers at the Leatt® Lab in Cape Town, South Africa, home of Leatt®’s research & development. It is our badge of honour. Our choice.

    Photo Courtesy by: Long Nguyen Photography Rider: Tyler McCaul

    Back to top Posted in 2012, 2012 Industry Hall, Sponsors, Vendor | No Comments « Previous Entries
    AT’s Showdown sponsor Gravity Components will be back again for the SF Bike Expo
    Monday, November 5, 2012 @ 12:00 pm
    Posted by Long

    Gravity Components has some of the best components in the MTB market. From downhill to dirt jumping and everything in between, Gravity’s got you covered. Take a look at our team and you see that were nothing short of stacked with some of the best riders in the world. These guys need components they can trust, and that’s why they choose to ride our stuff. Check out Andrew Taylor and Casey Groves in the “AT Showdown” and you’ll see exactly what were all about!

    Photo Courtesy: Long Nguyen Photography

    Back to top Posted in 2012, 2012 Industry Hall, ATs Showdown, Sponsors, Vendor | No Comments « Previous Entries
    SFBE thanks and welcomes back sponsor Nutcase Helmets back for another year
    Friday, November 2, 2012 @ 12:00 pm
    Posted by Long

    Nutcase Helmets demonstrates that beautiful, graphic helmets and high performance safety standards are not mutually exclusive. Headquartered in Portland, Oregon, the company designs, creates and sells high-quality, high-aesthetics sport helmets for recreational use in cycling, snowboarding, skiing, inline skating, skateboarding and a variety of water sports. Offering every size head a way to express their individuality, Nutcase helmets come in sizes to fit toddlers to adults. They have also introduced a line of nifty bicycle bells that feature the same stylish graphics as some of its coolest helmet designs

    Back to top Posted in 2012, 2012 Industry Hall, Pedal Savvy, Sponsors, Vendor | No Comments « Previous Entries
    Mike’s Bikes sponsoring the SFBE
    Thursday, November 1, 2012 @ 12:00 pm
    Posted by Long

    Mike’s Bikes was founded in 1964 as one of Marin County’s very first Schwinn shops. It is rumored that our store in San Rafael was home to some of the first mountain bikes in the country. Cycling has changed dramatically as the decades have rolled by, but Mike’s Bikes has never wavered from our total dedication to the sport.

    Today, Mike’s Bikes is a growing family of local bike shops, all with a singular purpose – to get as many people on bikes as possible. We locally own and operate eleven wildly successful stores in Petaluma, San Rafael, Sausalito, San Francisco, Berkeley, Palo Alto, Los Gatos, Sacramento, Walnut Creek, and our newest stores in San Jose and Pleasanton! Our professional staff of over 200 cycling enthusiasts will ensure that your experiences both in the store and on your bike are the best they can be.

    Why shop with us? Because we know bikes and we care. We don’t sell snowboards, we don’t sell kayaks and we don’t sell tents. We only sell bikes – you might even say bikes are our life. Why does that matter? Because this utter fanaticism for our product makes us the best at what we do – We live to create cyclists.

    Back to top Posted in 2012, 2012 Industry Hall, Sponsors, Vendor | No Comments « Previous Entries
    Come check out SFBE sponsor Bicycle Fabrications
    Thursday, November 1, 2012 @ 9:00 am
    Posted by Long

    At Bicycle Fabrications we are dedicated to creating bicycles that are as unique as the people who ride them. We love to take on new, strange and original projects. This allows the customer to have a high level of involvement during the design process of the bike. All members of the Bicycle Fabrications community are active riders and racers, competing on our own products. Which means that all members involved in the build and design process demand the utmost quality and precision, to ensure we achieve the best ride quality possible.

    Back to top Posted in 2012, 2012 Industry Hall, Sponsors, Vendor | No Comments « Previous Entries
    Bicycle Times Mag is a sponsor of the SFBE
    Wednesday, October 31, 2012 @ 3:00 pm
    Posted by Long

    Bicycle Times Magazine

    Launched in the spring of 2009. Featuring the best inspirational stories, practical advice, and intelligent discourse from everyday riders, but with a focus on the pavement side of things.

    Click HERE to check out Bicycle Times sister publication, Dirt Rag, the Mountain Bike Forum.

    Back to top Posted in 2012, 2012 Industry Hall, Media, Sponsors, Vendor | No Comments « Previous Entries
    O.N.E. Coconut Water Fuels the Pedal Savvy Fashion Show!
    Thursday, October 25, 2012 @ 10:30 am
    Posted by Long

    About our company Pinterest LINK:


    Making a positive difference through our business & our products is critical to our mission. We produce “America’s Healthiest Beverage” – O.N.E. Coconut Water.

    O.N.E. Coconut Water is a naturally sweet, hydrating beverage, with no fat or cholesterol.

    O.N.E. Coconut Water is a refreshing drink for any time of the day. It is also a fantastic
    ingredient for healthy smoothies and can be used as an alternative to water or juice for
    mixing with protein powders.

    O.N.E. Coconut Water begins with young, green coconuts, which contain a nutrient-rich
    liquid known as coconut water. O.N.E. Coconut Water goes from the coconuts into
    containers without being reformulated or fortified

    Back to top Posted in 2012, Pedal Savvy, Sponsors, Vendor | No Comments « Previous Entries
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